Tag Archives: Ipsos Reid

Celebrity “Click Bait” vs Journalism

An opinion poll suggests a large majority of Canadians blame sensationalized celebrity reports on media outlets that run them “to get as many people as possible to go to their digital media site to earn ad revenue,” said a report today by polling firm Ipsos Reid.

Some 68 per cent blame infotainment on media, while the remainder say the “news” is driven by celebrities and their publicists.

The company did the poll on behalf of the Canadian Journalism Foundation. It interviewed 1,108 Canadians from Ipsos’ Canadian online panel online, between November 11th to 16th. The company said the poll is accurate to within +/- 3.4 percentage points — “had all Canadian adults been polled.”

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