Jim McNiven, author and academic — and now book marketer — reflects on how publishing has changed since he first began writing academic books. An excerpt:
Mimi’s is a restaurant chain in the southwestern United States that my wife, Jane, and I like for lunch. It has a good soup and sandwich combo within a kind of French décor. Last week we went there for a bit of a celebration, of my signing of an agreement to publish a book, The Yankee Road. The reason for mentioning the lunch is to mark my experience with book publishing — and how it has changed and is changing as Moore’s Law and Jeff Bezos keep changing it.
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